There are probably things in there anyone would say, ‘wow!’ about and there are also a handful of things that made me say ‘iww!’.

But like, that’s just the value of a memoir. You see mistakes you would make play out and you learn. You see mistakes you wouldn’t make play out and you’re validated.

The thing that struck me as odd about this story is that even though it’s the tale of the birth, the build, the pivot and the now of a company called Bulletin, I had literally never heard of it before.

After reading, I have a loosish recollection of the Bulletin time line, a little looser than my recollection of my own time line to be honest.

But I couldn’t help but notice that they did sync up in a way that made me feel like I must have been working against myself to not know about them sooner.

In 2015 they launched a curated online retail platform that hosted small makers.

2015 was when I was making single lady money and work, making things to literally sell on Etsy, and shopping as though my life depended on it. We never crossed paths.

In 2016 Bulletin pivoted to include outdoor pop up markets. I was across town working pop ups of all kinds. Lunch, retail, cupcake, and found the industry interesting. I visited other ones on my days off. I never went to a Bulletin Market.

Post Pop-up they pivoted again towards an online wholesale portal; like huba, Faire, you know them. There are/were a million.

I’m literally a wholesale buyer in NY and I’ve never been pitched/found this platform ever.

The book is amazing. I’m flying through it and only have a little bit left. Again, I strongly recommend it to anyone thinking of becoming an entrepreneur or if you’re just interested in the retail world because the supplemental anecdotes from F̶e̶m̶a̶l̶e̶ founders are amazing and interesting and diverse.

But if there is one thing that I really took away from this read, it’s how isolated we all are. Even with social media.

Whatever it is that you are doing, you can’t assume anyone out there knows about it.

This might be disheartening to anyone who has poured over metrics on ads and tailored so many posts to fit their target audience.

Sometimes people, for whatever reason, are too closed off in their own lives, even if they think they are open to anything, they aren’t open to you.

But it might also be reassuring to anyone who is STTUGGLING because the gods honest truth is, there are countless people who aren’t seeing you right now at your messiest. And once you have your shit together you will be able to present yourself to them as though you’ve always been cool and ready and never incomplete.

That’s very reassuring to me. I like it a lot. It’s comforting. It’s a promise of endless blank slates.

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