Acquired by Nestle – Almost 3 Years Later

Right around the time that Nestle acquired Garden of life, I applied for a wholesale account with them. I hadn’t heard that the company had changed hands and we had spent the last six months or so overwhelmed by constant customer demands. Everyone was talking about Jordan Rubin and how to heal Chron’s and IBSContinue reading “Acquired by Nestle – Almost 3 Years Later”

How to Run A Give Away That Gives Back

Give Aways are so fun. They are a great way to bump up followers, move traffic to your page, make connections and inspire new customers to buy. But, a lot of brands think of them as a necessary evil or something they need to give out with minimal return on their investment. I’m here toContinue reading “How to Run A Give Away That Gives Back”

Turning Clicks into Customers

For the last few weeks I’ve been using a graphic website to keep track of likes and comments on a brand page that I contribute to. As a content creator and a realist, I want to make sure that what I am contributing to a fledgling brand is actually making an impact on traffic andContinue reading “Turning Clicks into Customers”

Don’t Knee-Cap Your Brand

There is a specific piece of advice going around the public speaking world lately, ‘Don’t Knee-Cap Your Sentences’. I’ve seen it about 15 times in the past few months and it refers to the use of words like ‘really’ (i.e. really good) and ‘just’ (i.e. just perfect) and the limiting effect they have.

Start From Where You Are

“Start from where you are” is a phrase that has been soothing the itching privilege of the wellness industry this week. It’s meant to be a slower and more empathetic approach to a healthy lifestyle that factors in socioeconomic factors, food availability, familial obligations, stress, time, and the sheer existence of non wellness priorities. ItContinue reading “Start From Where You Are”

Is Inclusivity in a Staged Photo, Staged Inclusivity?

Right now there is a lot of confusion on Instagram regarding fair and just representation by brands. The desire that exists within hypothetically equitable and inclusive brands to make sure that their entire customer base feels seen by them, is at war with the unbelievably cringe practice of tokenization. But this is my hot takeContinue reading “Is Inclusivity in a Staged Photo, Staged Inclusivity?”

Laxatives That Fly Under the Wellness Radar

Because they are lit For the most part, I stay as far away as possible from anything that claims to have an affect on the rate that people eliminate waste, or can be associated with laxatives in any way, unless its 72floz of water. Most people who have witnessed the sort of results that laxativeContinue reading “Laxatives That Fly Under the Wellness Radar”