Diving deeper into what marketing is and what it looks like as an in-(multi)-house-boot-strapper.
Author Archives: Baker and Buyer
Market, Market, Marketing
The downward spiral is not news to anyone. In fact hardly anything is news anymore. There are rare pockets of people who I find, absolutely thriving right now. To be honest, I thought I was one of them. I thought every pot I had my hand in was an unsinkable ship. If you don’t likeContinue reading “Market, Market, Marketing”
Acquired by Nestle – Almost 3 Years Later
Right around the time that Nestle acquired Garden of life, I applied for a wholesale account with them. I hadn’t heard that the company had changed hands and we had spent the last six months or so overwhelmed by constant customer demands. Everyone was talking about Jordan Rubin and how to heal Chron’s and IBSContinue reading “Acquired by Nestle – Almost 3 Years Later”
How to Run A Give Away That Gives Back
Give Aways are so fun. They are a great way to bump up followers, move traffic to your page, make connections and inspire new customers to buy. But, a lot of brands think of them as a necessary evil or something they need to give out with minimal return on their investment. I’m here toContinue reading “How to Run A Give Away That Gives Back”
Turning Clicks into Customers
For the last few weeks I’ve been using a graphic website to keep track of likes and comments on a brand page that I contribute to. As a content creator and a realist, I want to make sure that what I am contributing to a fledgling brand is actually making an impact on traffic andContinue reading “Turning Clicks into Customers”
Don’t Knee-Cap Your Brand
There is a specific piece of advice going around the public speaking world lately, ‘Don’t Knee-Cap Your Sentences’. I’ve seen it about 15 times in the past few months and it refers to the use of words like ‘really’ (i.e. really good) and ‘just’ (i.e. just perfect) and the limiting effect they have.
Start From Where You Are
“Start from where you are” is a phrase that has been soothing the itching privilege of the wellness industry this week. It’s meant to be a slower and more empathetic approach to a healthy lifestyle that factors in socioeconomic factors, food availability, familial obligations, stress, time, and the sheer existence of non wellness priorities. ItContinue reading “Start From Where You Are”
Supplementing Folate or B9
I was prescribed a Folic Acid supplement in a very high dose as a child, as a way to curtail the side effects of other medications. Because it is so present in my personal history and mind, I tend to notice people purchasing it more and like to ask them why?
Why Recipe Development is Worth the Investment
now more than ever. It doesn’t matter what kind of product you make; if it’s a food, that means it can be an ingredient. Sure some products have an easier time adapting, but really there isn’t a single brand that I’ve seen that should feel restricted to the ‘Ready to Eat’ space.
Is Inclusivity in a Staged Photo, Staged Inclusivity?
Right now there is a lot of confusion on Instagram regarding fair and just representation by brands. The desire that exists within hypothetically equitable and inclusive brands to make sure that their entire customer base feels seen by them, is at war with the unbelievably cringe practice of tokenization. But this is my hot takeContinue reading “Is Inclusivity in a Staged Photo, Staged Inclusivity?”
