A Product That Can Take Care of Itself

Even though I a lot of joy from taking amazing care of products, to assume that every store across the country is going to handle your product with kid gloves is foolish.
Build a product that can take care of itself.

Can You Over Supplement? Chapter Zinc

In preparation for every cold and flu season for the past 4 years, I have ordered a mix of zinc products, probably about 300 units in total; lozenges, supplements, pills, and candy. Each carrying within its humble serving size, your daily dose of Zinc. If I had been gifted foresight in January 2020 (and asContinue reading “Can You Over Supplement? Chapter Zinc”

How to Run A Give Away That Gives Back

Give Aways are so fun. They are a great way to bump up followers, move traffic to your page, make connections and inspire new customers to buy. But, a lot of brands think of them as a necessary evil or something they need to give out with minimal return on their investment. I’m here toContinue reading “How to Run A Give Away That Gives Back”

Turning Clicks into Customers

For the last few weeks I’ve been using a graphic website to keep track of likes and comments on a brand page that I contribute to. As a content creator and a realist, I want to make sure that what I am contributing to a fledgling brand is actually making an impact on traffic andContinue reading “Turning Clicks into Customers”

Don’t Knee-Cap Your Brand

There is a specific piece of advice going around the public speaking world lately, ‘Don’t Knee-Cap Your Sentences’. I’ve seen it about 15 times in the past few months and it refers to the use of words like ‘really’ (i.e. really good) and ‘just’ (i.e. just perfect) and the limiting effect they have.

Is Inclusivity in a Staged Photo, Staged Inclusivity?

Right now there is a lot of confusion on Instagram regarding fair and just representation by brands. The desire that exists within hypothetically equitable and inclusive brands to make sure that their entire customer base feels seen by them, is at war with the unbelievably cringe practice of tokenization. But this is my hot takeContinue reading “Is Inclusivity in a Staged Photo, Staged Inclusivity?”