How to Run A Give Away That Gives Back

Give Aways are so fun. They are a great way to bump up followers, move traffic to your page, make connections and inspire new customers to buy. But, a lot of brands think of them as a necessary evil or something they need to give out with minimal return on their investment. I’m here toContinue reading “How to Run A Give Away That Gives Back”

Turning Clicks into Customers

For the last few weeks I’ve been using a graphic website to keep track of likes and comments on a brand page that I contribute to. As a content creator and a realist, I want to make sure that what I am contributing to a fledgling brand is actually making an impact on traffic andContinue reading “Turning Clicks into Customers”

Start From Where You Are

“Start from where you are” is a phrase that has been soothing the itching privilege of the wellness industry this week. It’s meant to be a slower and more empathetic approach to a healthy lifestyle that factors in socioeconomic factors, food availability, familial obligations, stress, time, and the sheer existence of non wellness priorities. ItContinue reading “Start From Where You Are”

Is Inclusivity in a Staged Photo, Staged Inclusivity?

Right now there is a lot of confusion on Instagram regarding fair and just representation by brands. The desire that exists within hypothetically equitable and inclusive brands to make sure that their entire customer base feels seen by them, is at war with the unbelievably cringe practice of tokenization. But this is my hot takeContinue reading “Is Inclusivity in a Staged Photo, Staged Inclusivity?”