How to Run A Give Away That Gives Back

Give Aways are so fun. They are a great way to bump up followers, move traffic to your page, make connections and inspire new customers to buy.

But, a lot of brands think of them as a necessary evil or something they need to give out with minimal return on their investment.

I’m here to tell you it isn’t true. Give Aways can be so beneficial for brands and can generate so much more than clicks. Especially if you know what you want and how to ask for it.

Turning Clicks into Customers

For the last few weeks I’ve been using a graphic website to keep track of likes and comments on a brand page that I contribute to.

As a content creator and a realist, I want to make sure that what I am contributing to a fledgling brand is actually making an impact on traffic and hopefully on sales as a byproduct as well.

I was reassured because I did actually find that each recipe post with a picture of food over lifestyle lead to a small bump in engagement and was a contributing factor to overall growth in engagement over time.

However, there was one single spike of data that rose from the rest like an unattainable obelisk, reaching for the sky with its pointy little hand.

Don’t Knee-Cap Your Brand

There is a specific piece of advice going around the public speaking world lately, ‘Don’t Knee-Cap Your Sentences’.

I’ve seen it about 15 times in the past few months and it refers to the use of words like ‘really’ (i.e. really good) and ‘just’ (i.e. just perfect) and the limiting effect they have.

Start From Where You Are

“Start from where you are” is a phrase that has been soothing the itching privilege of the wellness industry this week. It’s meant to be a slower and more empathetic approach to a healthy lifestyle that factors in socioeconomic factors, food availability, familial obligations, stress, time, and the sheer existence of non wellness priorities.

It is a loud and clear “You can sit with us” shouted into the echo chamber of digital onlookers who’s dirtiest secret is that the ‘Wellness Industry’ is desirable because there is cost of entry.

Why Recipe Development is Worth the Investment

now more than ever.

It doesn’t matter what kind of product you make; if it’s a food, that means it can be an ingredient.

Sure some products have an easier time adapting, but really there isn’t a single brand that I’ve seen that should feel restricted to the ‘Ready to Eat’ space.

Is Inclusivity in a Staged Photo, Staged Inclusivity?

Right now there is a lot of confusion on Instagram regarding fair and just representation by brands.

The desire that exists within hypothetically equitable and inclusive brands to make sure that their entire customer base feels seen by them, is at war with the unbelievably cringe practice of tokenization.

But this is my hot take on the matter.

What to Send Friend?

Times are tough and I’m not allowed to see my friends.

And yet, they have the nerve, to age!? despite this? Despite my being unable to administer birthday hugs and punches in equal number!? In complete disregard to the fact that I am currently being advised by the government to not kiss them on their beautiful faces!?

Unbelievable.

So here I am, criss-crossing the country via US Postal and hoping for the best.

If you too are suffering from long term social distancing, here are some really fun gift boxes to send your friends.

Laxatives That Fly Under the Wellness Radar

Because they are lit

For the most part, I stay as far away as possible from anything that claims to have an affect on the rate that people eliminate waste, or can be associated with laxatives in any way, unless its 72floz of water.

Most people who have witnessed the sort of results that laxative addiction, dependance and abuse can cause hopefully agree with me. But the Wellness Industry does have a few widely used laxative loopholes.