Book Rex; HTBAGDE

I learned a lot from How To Build A Goddamn Empire by Ali Kriegsman. But the biggest take away for me was that if I could miss the IRL journey of Bulletin Market, I (and others) could probably miss the broad side of billboard.
Sometimes we’re just isolated.

A Product That Can Take Care of Itself

Even though I a lot of joy from taking amazing care of products, to assume that every store across the country is going to handle your product with kid gloves is foolish.
Build a product that can take care of itself.