Book Rex; HTBAGDE

I learned a lot from How To Build A Goddamn Empire by Ali Kriegsman. But the biggest take away for me was that if I could miss the IRL journey of Bulletin Market, I (and others) could probably miss the broad side of billboard.
Sometimes we’re just isolated.

Don’t Knee-Cap Your Brand

There is a specific piece of advice going around the public speaking world lately, ‘Don’t Knee-Cap Your Sentences’. I’ve seen it about 15 times in the past few months and it refers to the use of words like ‘really’ (i.e. really good) and ‘just’ (i.e. just perfect) and the limiting effect they have.